Social Media Agency:
Win new customers on Facebook & Co.
You want to reach your customers on Facebook, Instagram and Linkedin? Your social media presence should not only bring likes and fans, but above all more sales? Profit-oriented strategies make this possible.
Advertise where your target group spends time
Goal: Paying customers - not just fans & likes
Proven strategies for Facebook, Instagram and LinkedIn
New customers through targeted campaigns
What is social media marketing and what does it bring to your business?
Social media marketing refers to marketing measures on social media. We have specialised in the networks Facebook, Instagram and LinkedIn.
Our focus is on 2 different strategies with the clear goal of revenue-oriented customer acquisition. For us, the most important thing is that you generate more revenue than the marketing costs you incur on Facebook & Co.
This is how our two social media strategies work:
- The single sales campaign: We produce two promotional videos and one subject for your best-fit networks. These reach your target group in a behaviour-based sequence, as the content of the advertising material builds on each other. The aim is always to attract interested parties to an optimised landing page and convert them into customers (purchases, bookings, enquiries) there.
- The long-term content strategy: In the course of our content marketing offers, we also rely on social media. In this, we use the visibility of the content to tag as many people as possible from the target group with cookies. Thanks to the data from the social networks, we can then play targeted sales-optimised advertising to these interested parties.
What is behind successful social media marketing?
In the video we show you:
- How our two strategies work in detail.
- How we generate customers for you in the process.
- How we measure your success and optimise campaigns.
3 key factors for successful social media marketing
1. the target group must be present
The target group is the most important success factor in marketing. Even with the worst advertising you can achieve sales if it is seen by the right target group. But if you want to sell sanitary towels to young men, for example, the advertising can be as good as it is. It will probably not be profitable - that is, it will eat up a lot of budget and bring in little.
This success factor also applies to marketing in social networks: If you want to bring your product or service to the user, you have to make sure that the user belongs to your target group. Otherwise it won't work on the best social network with the best advertising algorithms.
2. the SOC formula
The battle for users' attention is particularly fierce in social networks. To win this battle, you can follow the SOC formula. SOC stands for Stop, Offer, Call to Action.
Translated and explained, this means: 1. stop - users usually scroll down the news stream quickly. You need to get them to "stop" with your attractive ad. 2. offer - on social networks we are looking for entertainment. Your offer should therefore address a strong need or contain an appealing offer. 3. call to action - you need to tell the prospect what to do to accept the offer. Otherwise he may not understand.
3. algorithm beats human
In the 21st century, social networks have collected vast amounts of data about us and know how to use it in algorithms. This means: Based on our behaviour, the artificial intelligence of Facebook & Co. knows what we are interested in, what we like to buy and much more.
This behavioural data and the calculations of the advertising algorithms provide advertisers with profitable results. As a rule, behavioural control with the help of artificial intelligence is therefore economically more lucrative than general target group settings by humans (demographics, interest, etc.).
With klickbeben in 5 steps to successful social media marketing
Step #1: Free initial consultation at our social media agency
We get to know each other during the free initial consultation. We will also find out which social media strategy is right for you.
Do you have a new product that you want to make a big splash? Then a single sales campaign is probably the right strategy for you.
If, on the other hand, you want to build up a large customer base in the long term, you can benefit from our annual support as part of the content marketing package.
Step #2: Detailed quote for creating your campaigns
In a second step, you will receive an offer from us. We explain the individual points to you in detail and make sure that they correspond to your wishes.
Step #3: We create your social media concept
In doing so, we take into account
- Your current social media presence
- Your goals
- Your target group
- Your competition.
In addition, we consider concrete recommendations for action for your social media concept, which we implement in the next step.
Step #4: Implement your social media strategy
Depending on which strategy you have chosen, we now move on to the implementation or production of the content. After your approval, we start the advertising.
Step #5: Measure success and optimise measures
We keep an eye on your campaigns and measure how much they bring you. Again and again we try to optimise them further. You receive a final report from us (sales campaign) or quarterly results (annual support). As a professional online marketing agency, we put a lot of time and energy into your campaigns and try everything to get the best out of them for you.
The following measures can additionally increase your success:
FAQ - Frequently asked questions about our social media offers