Local SEO: Appear in the top 3 local search results
Want to be in the top 3 eye-catching local search results on Google? These hits with map and three important pins have high click-through rates!
Appear in the so-called Local Pack (Google map hits)
Stand out more than your competitors
Show the searcher directly how to reach you
More buyers or more guests in your business premises
What is Local SEO and how does it benefit your business?
Local SEO aims to bring your website as far to the front as possible in local search results (= the Google hits with map section). The user sees immediately:
- How far is your shop, pub, practice, office or law firm from its location?
- Have other users had good experiences with your product (star rating)?
- What are your opening hours?
Based on this information, he makes a decision. Usually without taking into account other results outside the so-called "local pack".
How successful Local SEO works
The sobering truth: If you don't show up in the Local Pack, your business won't be found by potential customers.
Thanks to targeted measures, we ensure that your company appears exactly there. In the video we show you exactly how we proceed.
3 key factors for successful Local SEO
1. your Google My Business listing is professional
A professionally created Google My Business entry is a prerequisite for your company to appear in the Local Pack. A professional local business entry includes, among other things:
- Images with geodata
- Provide correct NAP data (name, address, telephone number)
- Add website URL
- Select the right industry
- Own telephone number and website URL per location
2. your company appears in many reputable directories
By listing in relevant (industry) directories, you receive helpful company mentions and backlinks. These are links that lead to your website. By linking the Google My Business listing and your website, this shows Google the relevance, seriousness and authenticity of your business.
Relevant business directories are usually regional directories which are well maintained and checked again and again.
3. you have many and positive reviews
Ratings are not only relevant for users, but also for the search engine. After all, you wouldn't go to a pizzeria with only 1 out of 5 stars just because it's the closest one. (Source: https://de.ryte.com/wiki/Local_SEO)
You therefore need to collect real reviews from real customers and convince these customers of your quality and service.
With klickbeben in 5 steps to successful Local SEO
Step #1: Free initial consultation at our klickbeben SEO agency
We will determine your needs during a free initial consultation:
- Which Local SEO measures have you already implemented?
- Which of these have worked well so far? Where is there potential for improvement?
You will also have the opportunity to get to know your klickbeben team.
Step #2: We send you a detailed offer
In a second step, you will receive an offer from us. We explain the individual points to you in detail and make sure that they correspond to your wishes.
Step #3: We implement agreed measures
We bring your Google My Business entry up to scratch and list your business in relevant directories. In addition, we use professional analysis tools to analyse what your competitors are doing in terms of Local SEO.
We make sure that your measures stand out. Because this is the only way you can land in the Local Pack before your competitors.
Step #4: We measure the success of the measures
Google records how often your Local Pack, an address or phone number mentioned there has been clicked on. We regularly look at these records to measure the success of our Local SEO measures.
Step #5: Regular optimisation
If you wish, we can continue to keep an eye on your Local SEO results. If one of your competitors is "in the fast lane", we can usually catch up with them through further optimisation.
The following measures can additionally increase your success:
FAQ - Frequently asked questions