Top Google rankings thanks to search engine optimisation
You want your website to be found by potential customers? You want your website to be in one of the first places in the Google ranking? Then you need a website optimised for the search engine.
Be found better in Google search with SEO
More clicks make your website "quake
Turn new website visitors into new customers
Professional analysis, clear instructions for action, measurable results
What is SEO (search engine optimisation) and what does it bring to your business?
SEO is the abbreviation of Search Engine Optimisation. It is divided into two sub-areas - onsite and offsite SEO. Onsite search engine optimisation refers to all structural, content-related and technical measures that you can implement directly on your website. Offsite SEO refers to marketing measures away from your own website - specifically the building of backlinks.
The aim of these measures is to bring your website to the top organic positions of the Google search results page under relevant search terms (so-called keywords). By relevant search terms, we mean those that really bring you new customers and thus more sales. The organic hits of the Google search results are those that are below the first four and above the bottom three paid ads.
If we succeed in placing your website on Google under those keywords that contain a purchase, booking or order intention, you will sustainably generate more new customers and thus more turnover via your website.
What is behind successful SEO?
In the video we show you:
- How you can reach your target group better thanks to SEO.
- How SEO and its two sub-disciplines work.
- How to judge the success of SEO.
3 key factors for successful SEO
1. comprehensive analysis & well thought-out concept
The complete Google algorithm is one of the best-kept secrets of the information society. SEOs (as search engine optimisation professionals are called) know about 200 ranking factors that are taken into account. In order not to "worsen" the visibility situation of your website with indiscriminate actions, a comprehensive analysis is required.
The structure, the content, the technology and the link profile (= sum of all backlinks to your page) must be scrutinised. This analysis is supplemented with target group data from your company and an evaluation according to marketing aspects.
We call this analysis SEO audit and it can be compared to an anamnesis at the doctor. Only through a comprehensive examination can we develop comprehensible instructions for action and implement them later.
2. correct structure in the implementation
Those who simply start at the most convenient of all points can, in the worst case, achieve the opposite of the desired optimisation of visibility. Often it depends on the right sequence of measures. For example: link building is of little use if you have not published any content that is relevant to your target group. Without first creating the necessary structural, content-related and technical basis, you should not start with offsite measures.
The action instructions in the SEO audit are already correctly structured for you to implement.
3. measure and interpret success correctly
We do not define success in SEO in terms of more rankings under several keywords measured in any tool. The professional tools are important, but you have to be able to interpret the numbers correctly.
For example, it does you little good for your new customer business if your New Year's greeting blog post is ranked number 1 on Google under the search term "Happy New Year". Rather, it is about reaching the relevant search intentions and bringing you real added value in the form of new customers and sales. That's what you should measure and that's what you should aim for.
5 steps to successful SEO:
From SEO audit to measurable improvements
Step #1: Free initial consultation
During a free and non-binding initial consultation, we will explain our approach and what you can expect from us. We will answer all your questions about SEO and show you examples from our portfolio.
Of course, you will also have the opportunity to get to know our web agency team and your contact persons at klickbeben.
Step #2: SEO Audit - in-depth analysis of your site
We carry out an in-depth analysis. In doing so, we take into account SEO aspects directly on and off your site (onsite and offsite aspects). To do this, we draw on our knowledge, experience and various analysis tools.
We carry out a competitor analysis and a market potential analysis (with keyword analysis). We check under which search intentions it makes sense for you to appear on one of the top places of the search results.
Step #3: Results and recommendations for action
We present the results of our SEO audit to you. We explain where there is a need for action and what the necessary action steps are.
Step #4: Implementation
We implement the recommendations for action or, if desired, accompany your existing agency in the necessary steps.
In doing so, we clarify all content-related, structural and technical measures for optimisation with them. Finally, we review the implementation and check whether these have been carried out completely and correctly.
Step #5: Measure and further optimise
We measure the success of our measures and present you with results, as well as other opportunities to generate even more new customer business through your website.
The following measures can additionally increase your success:
FAQ - Frequently asked questions about SEO to our SEO agency