Google Ads Agency:
Win customers with search engine advertising
You want to be found better on Google tomorrow? Do you want more enquiries, purchases or bookings? With Google Ads, this is possible for just a few euros per click.
Be found better in Google Search with Google Ads
Directly address potential buyers and interested parties
Only certified & experienced Google Ads managers
Turnover-oriented success measurements and strategies
What is search engine advertising with Google Ads and what does it do for your business?
Google Ads enables ad placement in the Google search engine, on Youtube and on many websites that embed Google advertising space. The system is a simple auction system: several advertisers bid for ad space on Google search results pages under certain search terms.
If you are one of the best bidders with a high Google quality factor, you will be at the top of the Google search results.
The biggest advantage is that you can reach people who are looking for your products or services right now. This means that they want to enquire, book, buy,...
If you focus on the right keywords in Google Ads, create "crisp" ads and offer compelling content on your website, you can make good profits for your business.
What is behind successful Google Ads?
In the video we show you:
- How we determine lucrative keywords.
- How we keep the click price as low as possible for you.
- How we measure success and optimise campaigns.
3 key factors for successful Google Ads
1. strategy with response scenarios
If you simply book in keywords and run advertising campaigns according to your feeling, you may be lucky. However, this is very rarely the case. It is more promising to use an optimisable strategy consisting of several campaigns with reaction scenarios.
This means: you plan exactly what you advertise on. You measure from the first impression to the enquiry, booking or purchase. And you know how to interpret the figures to achieve more and more sales for the same budget. This is how you gradually ensure profits for your company.
2. secure top positions
Google wants to see the best ads at the top, not the most expensive ones. Because Google has understood that only good results are often clicked and bad ones are hidden by the human mind.
Therefore, the ad positions are not awarded according to the best bidder principle. A quality factor consisting of 3 factors is included: 1. relevance of the ad to the keyword, 2. click-through rate and 3. the quality of your landing page.
The best position at the top is given to the advertiser who achieves the most ad rank points. These are calculated as follows: Ad rank points = Max. Click Price*Quality Factor.
For example, if you have achieved a quality factor of 10, your Google Ad will appear before other advertisers with a quality factor of 3, even if they are willing to pay many times your price.
3. ensure low click prices
Google rewards well-designed ads and landing pages with lower click prices in the auction process. Thus, someone with high-quality work can pay significantly less per click than others under the same keyword.
The key to this is again the quality factor. The click price is determined as follows: Click price = Max. click price offered (by the nearest competitor)/own quality factor + 1 cent.
This means: You can pay less and still be at the top. This allows you to facilitate high corporate profits.
Google Ads Agency:
In 5 steps to successful Google advertising
Step #1: Free initial consultation
During a free and non-binding initial consultation, we take a look at your target page. This allows us to tell you whether there is still a need for optimisation. We will answer all your questions about Google Ads and show you examples from our portfolio.
Of course, you will also have the opportunity to get to know our team and your contact persons at klickbeben.
Step #2: We conduct a keyword research
We carry out a detailed keyword research and pick out those search terms that are entered by interested parties who are willing to pay.
We discuss the results with you before planning our advertising strategy.
Step #3: We create & place the ads
Our experienced Google Ads managers create and place your ads. The goal of advertising is to reach your target group, bring them to your website and turn them into paying customers as often as possible.
Step #4: Controlling, controlling, controlling
It is important for you to understand that controlling does not come from control, but from "to control". Now it is our job to control your Google Ads so that they bring more than they cost you.
To do this, we have set up detailed measurement methods and defined response scenarios in our strategy.
Step #5: Final report
Our Google Ads package runs for three months. During this time, your klickbeben Ads Manager regularly checks the success of the ads. After three months, you will receive a final report with an outlook on how your Google Ads can continue to bring more customers - and thus more sales.
The following measures can additionally increase your success:
FAQ - Frequently asked questions about our Google Ads agency