Email marketing:
Automated sales from your recipient list

You have heard that email marketing is the strongest online marketing measure in terms of sales? That's correct, if you do it right. You need automated and behaviour-based email follow-ups to do it.

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Automations save a lot of time and money

What is email marketing and what does it bring to your business?

Email marketing theoretically includes every email that is sent to prospects or customers. Each of these mails offers you the opportunity to get a marketing message to your target group.

However, when people talk about modern email marketing in practice, they usually mean automated newsletter sending in the basic stage and behaviour-based email follow-ups in professional, revenue-oriented digital marketing

At the same time, this statement implies that anyone who still sends newsletters at the push of a button in 2021 is 10 years behind modern email marketing. Nowadays, fully automatic sequences are stored in modern mail programmes. This begins with data-driven dispatch (examples: Birthdays, seasonal campaigns, interests of the respective recipient) and currently ends with behaviour-based email sequences. This means that the content of the next e-mail is determined by how a recipient has reacted to an e-mail and what interest he or she has shown.

At klickbeben, we specialise in such behaviour-based sales sequences, creating profitable and high-converting email marketing campaigns for our clients.

What's behind profitable email marketing?

In the video we show you:

  • How we build your recipient list.
  • How we write email texts that convince your target group.
  • How we measure your email sales and optimise them further.


3 key factors for successful email marketing

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1. the right newsletter system saves working time and money

According to a 2017 survey by Exonsultancy & Adestra, email marketing is the online marketing channel that has the best impact on return on investment (ROI). However, to ensure that your email marketing actually brings more than it costs, you should rely on a modern newsletter system. These systems have the advantage that you can set up behaviour-based automations and personalisations.


2. the structure and content of your emails must appeal to the recipients

Whether an email is opened at all is the first hurdle when it reaches the recipient. The serious sender and the crisp subject line are responsible for this.

Once the message has been opened, you have to make the recipient want to read more. He or she must really "get the urge" to read the e-mail or, even better, "literally devour" it. This is ensured by headlines that address the needs of the target group and an "easily digestible" structure.

In the end, it's all about the benefits for the recipient: What do they get out of accepting your offer and following your call-to-action to buy, book or contact you? The clearer the benefits are for the recipient, the more likely they are to follow your call.



3. legal requirements must be taken into account

With everything that is technically possible nowadays, you must comply with the legal provisions (DSGVO, information obligations, etc.). Otherwise you will be threatened with warnings and lawsuits. This ruins even the success of the best email marketing campaign.

To be on the safe side, you should seek advice from the WKO or from lawyers specialising in online marketing. As a web agency, we can gladly put you in touch with competent lawyers in this regard.

With klickbeben in 5 steps to successful email marketing


Step #1: Free initial consultation at our klickbeben email marketing agency

During a free and non-binding initial consultation, we will explain our approach and what you can expect from us. We will answer all your questions about email marketing and show you examples from our portfolio.

Of course, you will also have the opportunity to meet your klickbeben team and your contact persons at klickbeben.


Step #2: Detailed offer for your email marketing

In a second step, you will receive an offer from us. We explain the individual points to you in detail and make sure that they correspond to your wishes.


Step #3 We design a concept for your behaviour-based email campaigns

Who receives which e-mail, when and above all after which reaction must be well planned. For the recipient, it should be a natural flow of information that satisfies exactly their needs. This keeps interest high and makes the campaign more profitable.


Step #4 We write all content and design (if required) your emails

After we know which e-mails we need for your business objectives, we produce them for you. If you also want an email design, our graphic designers will implement this to match your corporate design.


Step #5 Set up the campaigns and measure success

To ensure that the various e-mails are sent in the right order, we set up your campaigns in the newsletter system. Before the launch, we also set up a success measurement for mail campaigns so that you can see exactly how much your email marketing has brought you.

The following measures can additionally increase your success:

FAQ - Frequently asked questions about email marketing from our agency

How long does it take before you feel the first results from email marketing?

As a rule, you feel the effects of the campaigns from the time the first emails are sent. The level of success depends, among other things, on the size of the recipient list.

If you have 10,000 prospects in your email list, the likelihood that someone will immediately jump at your message is higher than if you only have 20 people in your recipient list. Therefore, we also offer you strategies on how to build your newsletter list in a targeted way.


Why should you hire a professional agency for your email marketing?

Creating and sending an email - can't any employee do that? Unfortunately, amateurs often make mistakes, which argue in favour of calling in a professional.

These common mistakes include, for example:

  • promotional sender information
  • Not very meaningful subject
  • Spelling and grammatical errors
  • There is no analysis of the target group behind the content
  • Monthly, manual sending instead of behaviour-based automations (due to the high time expenditure, the ROI decreases)
  • Boring content that does not make the recipient take action
  • Pure sales texts without added value

Does every newsletter also need a design or is a text-only newsletter sufficient?

Wondering if it's worth sending newsletters with a design similar to your website?

To get to the bottom of this question, a klickbeben employee conducted a scientific study with an A/B test in her master's thesis. We created a designed newsletter and a non-designed newsletter for the company Aromapflege. The text of the newsletters was identical and all 10,000 emails were sent out at the same time. The goal: to promote a product set and generate as many sales as possible.

For this purpose, we asked the users in both mails to come to the product page in the webshop via a link and to buy the set here. The newsletters were sent to 5,176 recipients each.

If you are interested, you can find out which newsletter sold better in a free initial consultation and see for yourself in the Analytics figures.

How much does email marketing from klickbeben cost?

non-binding price Newsletter sales series: approx. 5,990 € net (may vary from klickbeben location to klickbeben location).

Included in the price:

  • Designing an email sequence of up to 10 themed emails with behaviour-based deviations
  • Compose all necessary emails for this purpose
  • Setting up the behaviour-based sequence
  • Success measurement depending on your goal (purchases, enquiries, bookings)
  • A/B test of certain emails, if applicable

Note: In combination with our annual content marketing package, there is also the option to receive email marketing. This package includes a time-controlled sequence for each lead sale contribution. You can find out the prices and the exact procedure during the free initial consultation.

Is everything done in-house at klickbeben or are services outsourced?

We do everything in-house. Our team consists only of online marketing professionals who have been trained directly by us in our areas of expertise. The expertise for the training was gathered by klickbeben founder, Manuel Diwosch, as a lecturer in digital marketing. He taught, gave guest lectures and wrote scripts in digital marketing for the FH-Kufstein, the Management Center Innsbruck (MCI), the TH-Rosenheim, the FH Wien and the University of Innsbruck.

How long does it take to implement an email marketing campaign?

Email marketing is relatively quick to set up and implement. However, we are very much dependent on your assistance. This is the only way we can precisely analyse your market situation and your target group. On average, implementation takes 1 month from commissioning to launching the first mails.